YMCA of West Central Florida Privacy Notice

Overview & Purpose:

YMCA of West Central Florida is committed to respecting your privacy. This Privacy Notice describes how YMCA of West Central Florida collects, uses, discloses, stores and otherwise processes information about individuals who visit our website at https://www.ymcawcf.org/, information provided by YMCA of West Central Florida information technology services, or any other sites, applications, or properties that link to this Privacy Notice.

We encourage you to read this Privacy Notice so that you understand data practices and commitment to privacy.

Information We Collect

YMCA of West Central Florida collects information from you through your interactions with us. You provide some of this data directly, and we obtain some of it by collecting data when you use our services. The information we collect depends on the context of your interactions with YMCA of West Central Florida and the choices you make, including your privacy settings and the activities you participate in. We may also obtain information about you from service providers and third parties.

Information You Provide

YMCA of West Central Florida collects information about individuals in connection with many of our services. In some cases, you may provide information about yourself or your child to directly to YMCA of West Central Florida, but YMCA of West Central Florida also collects information from third party sources. Examples of the information collected by YMCA of West Central Florida includes your name, home address, e-mail address, telephone number, date of birth, demographic information, payment or billing information, allergy and food sensitivity information, sex-offender status, YMCA membership status, emergency contact information, physician or insurance information, or any other information you choose to provide.

To illustrate, you may provide this information in connection with certain activities, such as:

• • registering for, or participating in, events, classes, and other activities or programs offered by YMCA of West Central Florida;
  • registering for surveys, forums, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, or other services or activities offered on our website;
  • participating in a YMCA Membership;
  • providing payments and donations;
  • communicating with YMCA of West Central Florida via phone, online chats, e-mails, web forms, social media and other methods of communication;
  • subscribing to YMCA of West Central Florida marketing material; or
  • when you interact with us for any other purpose.

We may also collect location information when you agree to such collection on our Site or through your browser settings. 

Non-Personal Information

We may also collect information that is related to you but that does not personally identify you (“Non-personal Information”). Non-personal Information also includes information we have modified, such as by aggregating, anonymizing or de-identifying such information so that it no longer can identify you.

Automatically Collected Technical Information

YMCA of West Central Florida (and other entities) may also automatically collect information relating to your interactions with use and our Site, which may include your Internet Protocol (“IP”) address, browser type, browser language and other information about your web browser, type of device (including mobile device) used to access our website, pages visited and other activities on the site, the date and time of your request, and other information we collect through the use of cookies and similar technology. Please see the “Digital Analytics & Advertising” section of this privacy policy to learn more about the use of this information and the choices available to you.

Third Party Service Providers, Affiliates, and Partners

In order to provide our services and improve our YMCA of West Central Florida website, we may obtain information from third parties. For instance, YMCA associations program and participant data, and other information from our third-party service providers, affiliates, and partners.

Publicly Available Information

YMCA of West Central Florida may collect data that is publicly available. For instance, information you have submitted in a public channel (e.g., blog, forum, social network) may be read, collected, and used to enhance our services.

HOW WE USE INFORMATION

YMCA of West Central Florida may use your information for any lawful purpose. To do this, we may combine Personal and Non-personal Information, collected online or offline, including information from third-party sources. For instance, we may use your information for the following purposes.

• • Communications: We may use your information to respond to reviews, comments, or other feedback that you provide to us.
  • Enhance Offerings: YMCA of West Central Florida may use your information to help us enhance our service offerings, websites, mobile services, and advertising.
  • Fraud Prevention, Legal Compliance, and Data Protection: YMCA of West Central Florida may use your information to verify your identity and to prevent fraudulent activities, unauthorized access, or unauthorized disclosures from occurring. YMCA of West Central Florida may also use your information to comply with the law and to protect the security and integrity of our websites, mobile services and organization.
  • Industry Benchmarking: YMCA of West Central Florida may use your information for industry benchmarking and data analysis consistent with our legitimate charitable purpose.
  • Operations: YMCA of West Central Florida may use your information to help us operate, maintain, and improve our business functions and requirements.
  • Promotional Messaging: YMCA of West Central Florida may use your information to recommend activities and services that might be of interest to you, to send you marketing and advertising messages such as newsletters, announcements or special offers or to notify you about our upcoming events.
  • Research and Data Analytics: YMCA of West Central Florida may use your information to better understand YMCA program participant behavior so that we may improve our services and programming initiatives and increase the impact of our services and programs.
  • Consent: YMCA of West Central Florida may use your information with your consent or as otherwise disclosed at the time information is collected.

We may use information that has been de-identified or aggregated without limitation.

HOW WE SHARE INFORMATION

YMCA of West Central Florida will not license or sell your Personal Information to others but may disclose your information to service providers, affiliates, partners, and third-party vendors that work with YMCA of the USA to help us provide a product or service to you. We may share the information we collect with other parties, including the following:

• • With third-party service providers who process information on our behalf, such as payment processors, data hosting services, analytics providers, and email service providers, or with our legal and business advisors
  • With affiliates and YMCA local chapters for grant reporting and to collaborate on programming initiatives, including tracking program participation;
  • With Advertising Providers (as defined below) and other advertising partners who provide advertising and marketing services on our behalf;
  • Pursuant to valid legal process including subpoenas, court orders, governmental inquiry, search warrants, or as otherwise authorized by law;
  • in the event of an emergency that threatens an individual’s life, health or security;
  • to the extent permitted by applicable law in special cases in which we believe it is reasonably necessary to investigate, identify or take preventive measures or bring legal action against someone who may commit or cause harm, fraud, abuse or illegal conduct, such as a threat of harm to you or anyone else, interference with our rights or property or interference with U.S. homeland or national security or public safety anywhere in the world;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding; or
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been de-identified or aggregated without limitation.

YMCA of West Central Florida will retain information in identifiable form for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal or regulatory obligations mandate that we retain the information. We may also retain information in identifiable form for the period during which a claim may be made in relation to our dealings with you. Once the retention period expires and if not otherwise required to retain the information by law, we will delete or deidentify personal information.

Children

YMCA of West Central Florida recognizes the importance of protecting the privacy and safety of children. To provide the services we offer, we may need to collect Personal Information about children under the age of 13 in both online and offline contexts. YMCA of West Central Florida may collect Personal Information about a child under the age of 13 from a parent or legal guardian that registers their child for a YMCA of West Central Florida event, conference or activity. However, we do not knowingly collect information from children under the age of 13. If we learn that someone under 13 has provided Personal Information through one of our websites, we will use reasonable efforts to remove that information from our databases. If you are a parent and have questions regarding YMCA of West Central Florida’s data collection practices, please contact us at marketing@ymcawcf.org.

Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program.  You can also exercise choices regarding interest-based advertising on your mobile device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.

We may also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes.  YMCA of West Central Florida uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

THIRD PARTY LINKS & TOOLS

Our Site or services may link to third party websites, services and applications. We do not control the privacy practices of those websites, services, or applications, and they are not covered by this Privacy Notice. We urge you to read the privacy and security policies of any external websites before providing any information to learn about their data practices.

The Site also uses integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Site, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.

Your interactions with third-party companies and you use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.

Personal Information We Collect and Disclose

YMCA of West Central Florida collects and discloses the following categories of personal information:

• • Personal and online identifiers (such as first and last name, email address, or unique online identifiers)
  • Recordkeeping information (such as credit card number, debit card number, or other financial information)
  • Characteristics of legally protected classifications (such as race or gender)
  • Commercial or transactions information (such as records of products or services purchased, obtained, or considered)
  • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email application, or advertisement)
  • Geolocation information
  • Health information (such as information about allergies, food sensitivities, or health conditions)
  • Inferences drawn from the above information about your predicted characteristics and preference
  • Other information about you that is linked to the personal information above

Some of these categories of information may include sensitive information, including race, precise geolocation, and health information.

Our Purposes for Processing Personal Information

We use and disclose the personal information we collect for our commercial and business purposes, as further described above in the “How We Use Information” section of this Privacy Notice.

We may use and share de-identified information to the extent permitted by applicable law. When we use de-identified information, we maintain and use the information in de-identified form and do not attempt to re-identify it, except to check on whether the de-identification processes satisfy the requirements of applicable law.

Recipients of Personal Information

We disclose the categories of personal information designated above to the categories of third parties listed in the “How We Share Information” section of this Privacy Notice for commercial and business purposes. We share non-sensitive personal information for targeted advertising purposes but do not otherwise engage in “sales” of personal information as defined by state laws. Specifically, we have disclosed the following categories of personal information to third-party business partners – such as Advertising Providers – for advertising and marketing purposes, including targeted advertising:

• • Identifiers
  • Internet or other similar network activity
  • Geolocation information (excluding any information that may be considered sensitive under applicable state laws)
  • Inferences drawn from other personal information (excluding any information that may

Your Choices

Cookies

Some web browsers (including some mobile web browsers) provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer, tablet or mobile device. Although you are not required to accept cookies, if you block or reject them, you may not have access to all features available through our services. Please note that if you disable your web browser’s cookies and other technologies, certain features of our website and services will be disabled and you will limit the functionality we can provide when you visit our site.

For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.

E-mail Communications

We may send e-mails to communicate with you regarding the services that we provide to you. To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. Please note that even if you unsubscribe from e-mail messages, we may still e-mail you about your account and your transactions on our websites.

Updating Your Information

When you have an account with us, you may review, change, or update your contact information by logging into your account.

Changes To The Privacy Notice

YMCA of West Central Florida may review and update this Privacy Notice from time to time to reflect changes in our privacy practices. YMCA of West Central Florida will post a notice to its website to inform you of any changes to our Privacy Notice and indicate when it was most recently updated. We encourage you to visit this page periodically to learn of any updates.

How to Contact Us

If you have any questions about this Privacy Notice or the way in which your information has been used, please contact us by e-mail at marketing@ymcawcf.org or by postal mail at:

YMCA of West Central Florida
Attention: Human Resources Department
3620 Cleveland Heights Blvd, Lakeland, FL 33803